MATT STEWART

No wax figures were body slammed in the making of this video. The concept was simple, lets have Hulk pretend to be wax and scare the unsuspecting guests of Madame Tussauds. A very orchestrated half day shoot resulted in very sharable content. Over 130 million views, and $3 million in publicity. 

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Here's the case study, followed by the original piece. Then just as photographic evidence I'm taller than Hulk Hogan, a couple of production pictures. 

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Thats how you do it, Brother!