MATT STEWART

Maybe my favorite campaign ever. Designed totally for social media, without a huge budget (and most of it was spent building a goat puppet). This Florida resident ticket campaign was meant to be a stop gap effort between big campaigns. It performed well above projections and the creative was extended and pay promoted. The magic was taking a character from a classic attraction and giving him a personality. The character shackles were off because he had never spoken before. We were given the freedom to create everything about his character and how he would interact with guests to promote a ticket.