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CREATIVE DIRECTOR / ART DIRECTION
DISNEY'S JUNGLE CRUISE CAMPAIGN
What would happen if the animatronics on the Jungle Cruise attraction came to life when no one was looking. What would they say? Chances are they would talk about the amazing ticket deals for residents, or find a phone, start the first ever verified twitter account by an attraction, and perhaps run for president. Check, check and check. One tv spot and a whole lot of social media turned this campaign into the highest performing resident ticket campaign ever for Disney World. Ever. Ever.
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jc tweet
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